Upcoming Events

Nowruz 2025

We’re thrilled to announce a series of exciting events lined up for this Nowruz, and we sincerely hope to see you there! In addition to the festivities, we’re delighted to be offering Eidi this year. To receive your Eidi along with a personalized, handwritten card from Shally, please scroll down past the event details and enter your information. We’re eagerly looking forward to seeing all of your lovely faces at these upcoming events!

Nowruz Upcoming Events

February 20, 2025
February 20, 2025

Nowruz Bazaar Live Event

Join us on Instagram Live! Join me using the link below!

Feb 24 - 28, 2025
Feb 24 - 28, 2025

Cook For Iran

Countdown to Nowruz week of live cooking!

March 1, 2025
March 1, 2025

Pars Equality Gala

Pars Equality Nowruz Gala | Marriott San Francisco

March 9, 2025
March 9, 2025

Farhang UCLA Outdoor Event

Farhang UCLA Outdoor Event | More Info Coming Soon

March 9, 2025
March 9, 2025

Farhang UCLA Evening Concert

Farhang UCLA Evening Concert

March 8, 2025
March 8, 2025

NUFDI Gala

Orange County, California | Location TBA

March 16, 2025
March 16, 2025

Gher For Charity Nowruz Edition

Sway Ballroom, Laguna Hills | All Profits Donated to Child International

March 16, 2025
March 16, 2025

Los Angeles Public Library Event

Los Angeles Public Library Event

4 Shanbe Soori

4 Shanbe Soori

March 22, 2025
March 22, 2025

New York Nowruz Gala

New York Nowruz Gala 1404 | March 22nd, 2025

March 16, 2025
March 16, 2025

Orange County 4 Shanbeh Soori

Details Coming Soon

April 6, 2025
April 6, 2025

13 Bedar

More Info Coming Soon ...

A Look Back at Last Year’s Nowruz…

Nowruz Eidi

(New Money)

During Nowruz, the Persian New Year, giving cash as Eidi is a cherished tradition, symbolizing wishes of prosperity, good fortune, and expressing love and affection. This practice, deeply rooted in cultural heritage, not only strengthens family bonds but also teaches about financial responsibility. As a practical and universally appreciated gift, cash embodies both tradition and the joy of a new beginning. This year, Shally is offering a limited amount of Eidi on a first-come, first-served basis, continuing this cherished tradition and sharing the joy of new beginnings with the community.