Upcoming Events

Nowruz 2024

We’re thrilled to announce a series of exciting events lined up for this Nowruz, and we sincerely hope to see you there! In addition to the festivities, we’re delighted to be offering Eidi this year. To receive your Eidi along with a personalized, handwritten card from Shally, please scroll down past the event details and enter your information. We’re eagerly looking forward to seeing all of your lovely faces at these upcoming events!

Nowruz Upcoming Events

Saturday March 2nd, 2024
Saturday March 2nd, 2024

IAW Conference International Women's Day

Join us for an uplifting women's conference including amazing speakers, fashion show, lunch, & reception.

Saturday March 2nd, 2024
Saturday March 2nd, 2024

A "Dance for Iran" Party

A Dance for Iran Dance | Old School Music, Drinks, and Small Bites

March 4th, 2024 - March 8th, 2024
March 4th, 2024 - March 8th, 2024

Cook For Iran

#CookForIran Countdown to Nowruz | March 4th - 8th

Saturday March 9th, 2024
Saturday March 9th, 2024

Pars Equality Gala

Pars Equality Nowruz Gala | Marriott San Francisco

Sunday, March 10th, 2024
Sunday, March 10th, 2024

Farhang Foundation Nowruz Event

Farhang Foundation | Los Angeles

Sunday, March 10th, 2024
Sunday, March 10th, 2024

Farhang Foundation Nowruz Concert

Royce Hall UCLA

Tuesday, March 12th 2024
Tuesday, March 12th 2024

4Shanbe Soori

5th Annual Orange County 4Shanbe Soori Festival

Friday March 15th, 2024
Friday March 15th, 2024

San Diego Nowruz Gala

San Diego Nowruz Gala | Marriott La Jolla

Saturday March 16th, 2024
Saturday March 16th, 2024

IAS New York Nowruz Gala

IAS New York Nowruz Gala | Crest Hollow Country Club

Friday March 22nd, 2024
Friday March 22nd, 2024

Orange County Nowruz Gala

Orange County Nowruz Gala

Saturday March 23rd, 2024
Saturday March 23rd, 2024

Gher for Charity

100% of proceeds will be donated to Child International.

Saturday March 23rd, 2024
Saturday March 23rd, 2024

Farhang Nowruz Concert

Farhang Nowruz Concert | Pacific Symphony

Sunday, March 24th, 2024
Sunday, March 24th, 2024

House of Iran San Diego Nowruz

Nowruz 1403 | House of Iran San Diego Nowruz | Balboa Park

Tuesday March 26th, 2024
Tuesday March 26th, 2024

White Feather Washington DC

White Feather Washington DC | Dance for Freedom Tour

March 29th & March 30th, 2024
March 29th & March 30th, 2024

White Feather New York

White Feather New York | Dance for Freedom Tour

Sunday, March 31st, 2024
Sunday, March 31st, 2024

Orange County 13Bedar

Orange County 13Bedar | Mason Park, Irvine

A Look Back at Last Year’s Nowruz…

Nowruz Eidi

(New Money)

During Nowruz, the Persian New Year, giving cash as Eidi is a cherished tradition, symbolizing wishes of prosperity, good fortune, and expressing love and affection. This practice, deeply rooted in cultural heritage, not only strengthens family bonds but also teaches about financial responsibility. As a practical and universally appreciated gift, cash embodies both tradition and the joy of a new beginning. This year, Shally is offering a limited amount of Eidi on a first-come, first-served basis, continuing this cherished tradition and sharing the joy of new beginnings with the community.