Upcoming Events
Nowruz 2025
We’re thrilled to announce a series of exciting events lined up for this Nowruz, and we sincerely hope to see you there! In addition to the festivities, we’re delighted to be offering Eidi this year. To receive your Eidi along with a personalized, handwritten card from Shally, please scroll down past the event details and enter your information. We’re eagerly looking forward to seeing all of your lovely faces at these upcoming events!
Nowruz Upcoming Events

Nowruz Bazaar Live Event
Join us on Instagram Live! Join me using the link below!

Cook For Iran
Countdown to Nowruz week of live cooking!

Pars Equality Gala
Pars Equality Nowruz Gala | Marriott San Francisco

Nowruz 1404 Drive
Please join us in an effort to raise Eidi for over 300 underprivileged children in our programs in the US and abroad and impoverished schools in Iran.

NUFDI Gala
Orange County, California | Location TBA

Farhang UCLA Nowruz Event
Farhang UCLA Outdoor Event | More Info Coming Soon

San Diego Nowruz Gala
Hanger 858 | San Diego Nowruz Gala 2025

Gher For Charity Nowruz Edition
Sway Ballroom, Laguna Hills | All Profits Donated to Child International

Los Angeles Public Library Event
Los Angeles Public Library Event

Orange County 4 Shanbeh Soori
6th Annual Nowruz 4Shanbe Soori Festival

4 Shanbe Soori Vancouver
4 Shanbe Soori

IAS New York Gala
New York Nowruz Gala 1404 | March 22nd, 2025

Orange County 13 Bedar
Mason Park, Irvine | Orange County 13 Bedar
A Look Back at Last Year’s Nowruz…
Nowruz Eidi
(New Money)
During Nowruz, the Persian New Year, giving cash as Eidi is a cherished tradition, symbolizing wishes of prosperity, good fortune, and expressing love and affection. This practice, deeply rooted in cultural heritage, not only strengthens family bonds but also teaches about financial responsibility. As a practical and universally appreciated gift, cash embodies both tradition and the joy of a new beginning. This year, Shally is offering a limited amount of Eidi on a first-come, first-served basis, continuing this cherished tradition and sharing the joy of new beginnings with the community.

info@shallz.com